THE BRIEF INTERVENTION GAP: WHY THE CONSULTATION MOMENT IS BEING MISSED
 
• Every patient visit offers structural opportunity for tobacco cessation.
• Even brief 5As interactions significantly increase quit attempts and abstinence..
• Systematic review shows structured interventions outperform no intervention consistently..
• GATS-2 reveals underutilisation of follow-up, with few physicians arranging.
 
 
 
 
 
WHERE SNAs CHANGE THE BRIEF INTERVENTION CALCULUS
 
The HCP's hesitation to initiate a cessation conversation has historically been, in part, rooted in a perceived lack of practical tools to offer patients who express readiness to quit but face barriers to clinic-based pharmacotherapy. Safer Novel Alternatives — including nicotine e-cigarettes and other SNA formulations — are now shifting that calculus by providing cessation-motivated smokers with options that fit their daily realities.
 
 
 
 
 
CLOSING THE 5As GAP: THREE ACTIONS FOR YOUR PRACTICE
 
 
WHO 2025 guidelines: record tobacco use systematically in all consultations.
 
 
Opt-out programme raised quitline referrals from 0.9% to 11.9%.
 
 
SNAs provide accessible, evidence-supported alternative within brief consultations.