Dear Healthcare Practitioner,
Smoking cessation counselling has traditionally operated in a silo — addressed in isolation, seldom calibrated to the specific disease burden each patient carries. Yet the evidence is now unambiguous: India's tobacco users are disproportionately patients already managing cardiovascular disease, diabetes, tuberculosis, or chronic respiratory illness. For these patients, quitting is not merely a lifestyle preference — it is a disease-modifying intervention. And for clinicians managing these comorbidities, integrating Safer Novel Alternatives (SNAs) into disease-specific cessation pathways is no longer optional. It is a clinical imperative.
India carries over 253 million tobacco users (Global Action to End Smoking, 2022), and the smoking quit ratio stands at only 21.1% nationally — with fewer than 15% of quit attempts using any pharmacotherapy or structured support (GATS-2 India; Scientific Reports, 2025). With tobacco contributing to cardiovascular disease, TB amplification, glycaemic dysregulation, and COPD progression, HCPs across specialties sit at the most consequential intervention point in the cessation pathway.
Smoking cessation counselling has traditionally operated in a silo — addressed in isolation, seldom calibrated to the specific disease burden each patient carries. Yet the evidence is now unambiguous: India's tobacco users are disproportionately patients already managing cardiovascular disease, diabetes, tuberculosis, or chronic respiratory illness. For these patients, quitting is not merely a lifestyle preference — it is a disease-modifying intervention. And for clinicians managing these comorbidities, integrating Safer Novel Alternatives (SNAs) into disease-specific cessation pathways is no longer optional. It is a clinical imperative.
India carries over 253 million tobacco users (Global Action to End Smoking, 2022), and the smoking quit ratio stands at only 21.1% nationally — with fewer than 15% of quit attempts using any pharmacotherapy or structured support (GATS-2 India; Scientific Reports, 2025). With tobacco contributing to cardiovascular disease, TB amplification, glycaemic dysregulation, and COPD progression, HCPs across specialties sit at the most consequential intervention point in the cessation pathway.




